CTR™ Framework

Research demonstrates that authentic content decisively outperforms polished, strategic posts across all major platforms1, with engagement advantages ranging from 1.5x to 27x depending on platform and content type2. The CTR™ Framework adapts to these platform-specific dynamics, providing context-appropriate attribution that maintains transparency while supporting authentic social media engagement.

The CTR™ Has Two Parts for Social Media

Part 1: Content CTR™ - A percentage-based transparency rating for your written content (captions, posts, articles) showing the balance between human creativity and AI assistance.

Part 2: Visual Story - A narrative description for images and graphics that explains who conceived the visual idea and who executed it, avoiding misleading percentage breakdowns for visual content.

Together, these two components provide complete transparency for modern social media posts that combine text and visuals.

How to Use: Select your platform, choose your content type, specify contributors and visual elements, then get customized CTR™ templates with AI instructions for your specific social media collaboration.*

📊 Social Media Baseline Weighting:

Personal Experience: 33%

Conceptual Origin: 30%

Language Refinement: 13%

Research & Context: 8%

Structural Organization: 8%

Ethics: 8%

What Each Domain Includes in Social Media Context:

Personal Experience (33%):

• Your authentic voice and personal brand
• Real-life stories and experiences
• Professional expertise and insights
• Audience relationships and engagement
• Genuine reactions and perspectives

Conceptual Origin (30%):

• Original ideas and creative concepts
• Content strategy and planning
• Unique perspectives and takes
• Brand messaging and positioning
• Creative direction for campaigns

Language Refinement (13%):

• Caption writing and optimization
• Hashtag research and selection
• Platform-specific language adaptation
• Clarity and engagement optimization
• Note: Different from creating your unique voice (captured in Personal Experience)

Research & Context (8%):

• Trend research and analysis
• Fact-checking and verification
• Platform best practices
• Competitor/market research
• Data and statistics for posts

Structural Organization (8%):

• Thread structure on Twitter/X
• Carousel flow on Instagram
• Video script organization
• Content series planning
• Multi-platform content adaptation

Ethics (8%):

• Transparency in sponsored content
• AI disclosure requirements
• Authentic representation
• Community guidelines compliance
• Responsible influence practices

Choose Your Platform

What type of LinkedIn content?

Select the option that best matches your content

Who's creating this content?

This helps us format your CTR™ correctly

Just Me

Solo creator

Me + Partner

Collaboration or business partnership

Small Team

3-5 people

How many AI tools are you using?

Count different types (e.g., content AI + design AI)

1 AI Tool

Just content assistance

2 AI Tools

Content + visual/editing

Would you like to add a Visual Story to your CTR™?

This would give attribution to your visual content (images, videos, graphics)

Content CTR™ Preview

📝 No, Text Only

✅ Yes, add Visual Story

Add attribution for images/videos

Which AI tool(s) did you use?

Select all that apply

Generative AI (can write stories)

ChatGPT

Claude

Gemini

Copilot

Perplexity

DeepSeek R1

Other generative AI

Software AI (needs template)

🎨 Design & Graphics

Canva Magic

Adobe Firefly

Figma AI

Framer AI

Piktochart AI

Venngage AI

📸 Photo Editing

Photoshop AI

PicsArt AI

Pixlr AI

Remini

FaceApp

Lensa AI

🎬 Video Editing

Runway

Descript

CapCut

Synthesia

HeyGen

InVideo AI

🖼️ Image Generation

Midjourney

Stable Diffusion

Ideogram

Leonardo AI

DALL-E (apps)

Dream by WOMBO

Artbreeder

NightCafe

Starryai

🔧 Other Software AI

Other software AI

Looking for ERNIE, Tongyi, DeepSeek or other conversational AIs for CTR generation?
Looking for Meitu, Snow, Cutout Pro or other regional creative tools? Let us know → and we'll add them based on interest.

Your Complete CTR™ Attribution

Copy your attribution templates below

CTR™ Content & Visual Attribution

Content

Your Platform-Specific Weightings:

*Weights can be manually adjusted. These are suggested starting points based on platform engagement patterns.

Future Platform Integrations

The CTR™ Framework is designed for seamless integration with social media management platforms and creative tools. Here are examples of how automated CTR™ generation could work:

ContentFlow Pro

Social media scheduling platform with built-in CTR™ generation. Users set their domain weightings once, and every scheduled post automatically includes appropriate attribution based on AI assistance levels.

CreatorStudio AI

Content creation suite that tracks AI usage throughout the creative process. Automatically generates CTR™ ratings for each piece of content based on actual tool usage and human input.

BrandVoice Analytics

Platform that analyzes content authenticity and engagement metrics. Provides recommended CTR™ weightings based on audience response patterns and platform algorithms.

These platforms represent potential licensing opportunities for the CTR™ Framework. Integration requires setting domain weightings appropriate to your industry and content type.

Social Media CTR™ Templates